E-commerce businesses today face stiff competition and slim profit margins. To succeed, you need to acquire customers profitably – without spending more on ads and marketing than you make from each sale. This is where breakeven funnels come in. As outlined in the buildgrowscale.com article, break-even funnels are designed to generate a positive return on ad spend from day one. What is a Breakeven Funnel? A break-even funnel is a series of pages optimized to convert visitors into paying customers while minimizing customer acquisition costs. The goal is to achieve positive ROI and “break-even” on marketing and advertising expenses. An … Continue reading The Art of the Breakeven Funnel for E-commerce Stores

The healthcare sector is at a nexus point that stands to upend everything we’ve come to know about medicine. No longer are patients restricted to just conventional medicines prescribed by their doctors. Rather, millions of people suffering from ailments that span the entire spectrum of wellness concerns now have access to information and treatment solutions that are combining medicinal approaches from a variety of practices and experts.  This integrated medicine approach unites everything from pharmaceuticals and modern-day medical procedures to plant-based medicines and holistic therapies.  This integrated philosophy emphasizes a patient-centered model that harmonizes conventional medical practices with complementary therapies … Continue reading Integrated Medicine Is Reaching a Nexus Point